Benefits of AI-Content for Business
As a Business Owner, you want to improve your online visibility, increase website traffic, attract your ideal customer and increase sales. Two proven ways to achieve this are through Content Marketing and SEO (search engine optimisation) Strategies. Using Artificial Intelligence (AI) to improve search ranking, by developing your marketing content and SEO is a game changer! However, read to the end because there are also some traps for new players.
How to Use AI-Content for Better Ranking
Using AI-generated content gives you an edge by offering speed and efficiency, and saving time:
- Speed – AI generates content faster than humans. It blew my mind how quickly ChatGPT answered my very first question. We humans have a ‘need for speed’ so AI’s lightning speed ticks that box.
- Efficiency – By helping you create content faster, AI-generated content can make you more efficient and productive. You can research your topic using 2-3 AI writing tools instead of trawling the internet and then accidentally falling down a social media rabbit hole. No more staring at a blank page waiting for inspiration when you can create a series of prompts for blog ideas, draft outlines or content suggestions.
- Time – Speed and efficiency save us time which is a valuable, finite resource. Many business owners say they’re time-poor. AI can help small business owners produce more content, more regularly. A consistent content strategy will potentially increase your website’s SEO ranking. Search engines are looking for new content. Regularly updating your website will feed those little web crawlers and help rank you higher in SERP (Search Engine Results Pages).
Some of the Best AI Content Creation Tools for SEO
4. Compiling keywords and phrases is an important part of your content marketing and SEO strategy. Knowing your target audience and understanding customer behaviour will help you compile the keywords they might use to search for your products or services.
Then try these AI content creation tools to assist you with keyword ideas for SEO:
ChatGPT
Google Gemini
Google Keyword Planner
Google auto-suggest questions from real people
Answer the Public
Ubersuggest
Serpstat
SpyFu
SEMrush
Surfer
Yoast SEO
Rank Math
5. But wait, there are more I haven’t listed. Whether free or paid, choosing which tool to use will depend on your AI and SEO marketing strategy and budget.
You may also want a tool that offers competitor analysis. This allows you to review your competitor’s search engine performance, their top paid and organic keywords and the number of clicks they receive. Positively diabolical!
Some of the tools already mentioned will also write your content as well as provide other analytics and insights.
6. If you have a brick-and-mortar business or want local customers don’t forget to include relevant local words in your keyword list. Your Google Business Profile is very helpful here to increase website traffic and lead generation.
7. Keep a balance between the competition for certain keywords and their relevance to your business. Achieving a high search ranking is more difficult with competitive keywords. A keyword sweet spot has the highest volume but the lowest competition.
Long-tail keywords have become more important as a result of people using audio search. Voice search is easier than typing and tends to be more conversational. The advantage of long-tail keywords for SEO is they’re often more specific, less competitive and the user’s search query is more intentional.
8. Regularly review your list of keywords and phrases and keep them current, especially if researching internet trends and seasons of the year is pertinent to your business.
9. Search engines frown upon keyword stuffing. If you overuse keywords and phrases, you risk dropping in search engine ranking for that page and even your website. Keywords need to be used appropriately so that your content has a natural flow and is easy to read.
Using LSI keywords or words semantically related to your page’s keywords helps search engine ranking even further. So if your keyword is ‘Artificial Intelligence’ then LSI words would be ‘large language model (LLM)’, ‘machine learning’ or ‘chatbot’ depending on your content. LSI keywords aren’t synonyms for your keyword but help search engines understand the context of the webpage better. (LSI stands for Latent Semantic Indexing.)
10. Use keywords to optimise your titles, headings, body text, and meta descriptions. People see your titles and meta descriptions when they’re searching for your keywords. Make sure you write informative titles and meta descriptions.
AI vs Human Intelligence and the Risks
Did I use a large language model to help write this blog post? Damn right, I did, but ONLY for research purposes! I write my blog posts, articles and social media content.
Generative AI is an excellent virtual assistant for small businesses and not-for-profits producing content ideas for social media posts, reference materials for any topic, or draft outlines for articles and blogs.
Currently, AI-generated content is not as good as human-generated written content. I know this because AI told me! AI writing can be misleading, erroneous, repetitive and generic, lacking in human emotion and creativity. That’s why you need to check for accuracy and heavily edit any written content it produces.
Artificial Intelligence will never know or relate to your customers like you, as a business owner. Your experience, expertise, personality and authenticity are what add REAL VALUE to your blog or post.
